I was watching a little cable last night when on came a delightful commercial(very high production values) promoting golf in our fine state.
Directed to go to southcarolinagolf.com, I did, being redirected to golf.discoversouthcarolina.com(but no matter), which is a SC Dept. of Parks, Recreation and Tourism website.
Kudos on the web site too, very slick and inviting. Before I knew it I found myself out in the back yard hitting a few balls despite the fact that it was raining.
Anyway, upon further rumination, I had to ask myself who is paying to put this ad on television IN OUR OWN STATE rather than in other targeted states for promotion? Surely it must be a mistake, and if not, surely someone at the SC Dept. of Parks, Recreation and Tourism will be reprimanded. And surely any money paid to in state media outlets for airing the ad will be refunded at the state’s request.
I’d also like to think that the SC Dept. of Parks, Recreation and Tourism is partnering with the South Carolina Golf Association(scgolf.org) on the cost of producing the commercial and the cost of airing it in more appropriate markets. If we could just see the numbers regarding this particular little project to set my little taxpaying citizen’s minds at ease I would appreciate it.
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